Soap Opera developed from the American radio serials in the 1930s to a Essay

Soap Opera developed from the American radio serials in the 1930s to a major global television genre. Trace it s development a - Essay Example These ongoing serials, which first appeared on radio and later on television, were called â€Å"soap operas† because the leading soap manufacturers such as P&G, Lever Brothers, Colgate and others were the major advertisers, producers and financers of these soap operas (Katzman, 1972, p. 210). By the 1930s, most of the networks and advertisers were realising the potential and the size of the daytime market, as most men would spend their daytime on their job and children would spend most of the morning and afternoon at school and playing outside, which left the women and homemakers as an enormous untapped market (Baym, 1996, p. 149). Soap operas provided these networks to tap into this market and attract the advertisers since these women made most of the important purchasing decisions in their homes. Furthermore, with the advent of television and its widespread distribution and use in industrialised and modern economies, advertisers began to focus on developing soap operas on te levision and it is on television that the genre of soap opera has developed and nurtured (Nariman & Rogers, 1993, p. 152). This paper will make a brief attempt at exploring and analysing the development and evolution of soap operas in the global television industry with highlighting the significant and noteworthy changes that have taken place over the past few decades in terms of the format and content of soap operas. Discussion For the most part, a crucial defining element of soap operas has been its open-ended narrative nature, where the story line has the potential to go into so many directions. Every episode ends in such a way that it does need to explicitly run a ticker saying, â€Å"To be continued† because the viewers easily infer that the story will move on to several upcoming episodes. A soap opera may have several parallel story lines, which may intersect with each other and shape each other. Soap opera are least likely to bring all of their storylines to conclusion during the show and even if one storyline moves towards its conclusion, the other storyline is likely to take its place (Nariman & Rogers, 1993, p. 152). During the early years, when the soap operas represented stage plays and theatre settings, the actors relied heavily on blocking techniques. Every now and then, during conservations between characters, one character would suddenly change his or her direction so that they could both face the camera or the stage at the same time (Matelski, 1988, p. 37). The conversation or dialogue delivery, which takes place in such a setting, is not at all realistic but this was a technique which was heavily relied upon during the early years when most of the soap operas were shot in live format. The same does not apply to soap operas and television dramas of today, whether they are using single camera or multi camera format (Liebes & Livingstone, 1998, p. 68). During much of the 1940s-1960s, many of the soap operas never left interior settings or were shot in fictional settings of Midwestern midsized towns. Furthermore, since most of the early actors that took part in these soap opera were theatre actors, the focus remained on live broadcasting in order to provide a

Computer Sciences and Information Technology Essay - 1

Computer Sciences and Information Technology - Essay Example EHRs are very quick as there is no need for any paper-work for documenting and sharing of the information and images. Thus, an EHR plays a vital role in evidence based treatment and decision-making without having to go through the manual process (Williams, 2010). These enable access to the records even from distant areas by means of online networking. The drawback with EHRs is that they are quite expensive but once implemented, they tend to be very cost-effective. Carter (2008) studied that the concept of EHRs began in 1960s â€Å"with the COSTAR system, developed by Barnett at the Laboratory of Computer Science at Massachusetts General Hospital† (p.7). According to him, the earlier efforts provided models and pseudo types on which current â€Å"hospital-based and ambulatory† EHRs are based upon. EHRs can be used as tools for continuity of care and for collaborative performance of healthcare providers. EHRs are a significant contribution to the medical industry since th ese have modernized the way patients’ data are stored. Disadvantages Research has it that despite significant advantages of EHRs, their adoption rates are progressing rather slowly. Gans et al. (2005) conducted a research on the use of EHRs and IT based tools in the health industry and concluded that most health professionals were not incorporating EHRs, especially in smaller practices. Their findings suggested that the adoption of EHRs was making progress at a snail's pace; however, the physicians planned to incorporate them in the coming years. They found that this happened because the practitioners found it difficult to choose and implement EHRs. What kept physicians from implementing EHRs in their settings was the knowledge gap. Jha et al. (2009) conducted a significant survey of a number of acute care hospitals to find out the EHR functionality and implementation. They found that out of the 63% hospitals in the US that were surveyed, only 1.5% had integrated the use of c omprehensive EHRs and 7.6% were following a basic model of EHRs. They suggested that the lower adoption rate was due to higher maintenance costs. Linder et al. (2007) conducted a retrospective cross-sectional survey to determine the relation between the use of EHRs in health centers and the quality of ambulatory heath care which they referred to as ambulatory quality indicators. They found that there was no significant performance difference between the centers that used EHRs and those which did not. Major Competitors in the Marketplace Gold (2011) writes in his updated guide about EHRs about major competitors in the marketplace that are promoting this technology. According to him, seeing the performance of EHRs, it is very likely that EHRs will be implemented in all health organizations in near future taking the place of paper documentation that has been in place for years. At present, the market leaders for EHRs include Cerner, iSoft and Emis. Cerner Cerner is the US based product and â€Å"has so far been installed across 16 trusts and more than 70 hospitals since being launched in 2004, as the preferred NPfIT software for London†, writes Gold (2011). The health organizations that have, at present, employed Cerner EHRs include Kingston Hospital, Homerton Hospital in London, Newham University Hospital trust, and Wirral University Teaching Hospital foundation trust. iSoft iSoft is an Australian company. The US IT firm, CSC, is buying it for implementation. Th